‘The term Sports and Development refers to the use of Sport and Physical Activities as a tool for development and peace. Actors in sports, health, academia, private sector, non-profit and non- governmental organisations, government agencies, UN agencies and international organisations, the media, the general public as well as young people are increasingly interested in the potential of Sports and Physical Activities as a tool to reach personal, community, national and international development objectives.

They are also interested in how Sports and Physical Activities can be used as a tool for addressing some of the challenges that arise from humanitarian crises and in conflict and post-conflict settings. As Sport and Physical Activity becomes increasingly part of humanitarian and development work, as well as a part of the corporate social responsibility practices of some private sector actors, interested parties are anxious to explore the potential, as well as limitations, in their work.

First Citizens Bank is one of those corporations that consider participation in sport and physical activity to be a key element in the social landscape of a developing country. Further, it believes that healthy persons make a healthy community, which in turn contributes to the making of a healthy nation. As a consequence it sees its role in the Development of opportunities for partaking in Sport and Physical Activity as crucial to the health, well-being and advancement of the citizenry as a whole.

As part of its corporate social responsibility, First Citizens, has therefore, through its Sports Foundation, consistently demonstrated its commitment to the development of sport and physical activity in the nation, by embarking on a Sports Development Programme that encompasses a wide range of activities, including:

  • Improving the coaching, training, and organizational skills of persons involved in the development of sport in the nation, through workshops, seminars, and practical exercises;
  • Partnering with UWI and other tertiary education providers in staging conferences and workshops that focus on results of relevant research on sporting and affiliated projects;
  • Enhancing the health, well-being and cohesion building of the full spectra of the nation’s population by facilitating broad participation in sporting and physical activities;
  • Providing some level of technical and financial assistance to community organizations involved in the promotion and development of sports in the nation; and
  • Helping to facilitate the participation of select individuals and/or teams in recognized local and international sports events.
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